It was a good holiday season for many businesses that sell on Amazon.com. The number of items sold on Amazon between Nov. 1 and Dec. 19 by companies that market their wares on the retailer’s marketplace increased 40% over last year, Amazon says.
Amazon sellers’ late-season sales growth did not describe the sales trend for all online retailers. Just-released data from e-commerce platform provider ShopVisible show shoppers hit the web for deals early on in the season. Sales for ShopVisible retailer clients in the five-day period from Thanksgiving through Cyber Monday (the Monday after Thanksgiving) accounted for 26% of total holiday sales and were nearly double any other five-day period in the remainder of the holiday sales season through Christmas.
Read more on Internet Retailer.