Already known for their industry-leading approach to innovation, as evidenced by their recent recognition by the Annaheim Group as the most innovative company in the worldwide dental division for the eighth year in a row, 3M ESPE is also blazing trails in online business-to-business (B2B) commerce. 3M ESPE was recently interviewed at the Chicago midwinter dental conference. In the interview, 3M ESPE speaks to new Buy It Now functionality that creates a consumer-like online shopping experience for their dental product buyers. Buyers can now add products to a cart directly from the 3M ESPE website, without disrupting their existing relationships with their distributor of choice – a great example of enriching and enhancing the business buyer’s online commerce experience. Kudos to ShopVisible client, 3M ESPE, true leading edge innovators.
To watch the interview and learn more, click here.