More customers are arriving at ecommerce websites via mobile devices each day. Consumers seem to be more connected to the internet today, from all over, and performing all kinds of activities including shopping. Forrester Research anticipates mobile commerce will exceed $31 billion by 2016.
The needs of these consumers have to be met by online sellers, lest they risk these consumers seeking a more mobile-friendly experience. Mobile commerce platform provider ShopVisible looked at some aspects of mobile shopping; among the topics they discussed was alternative payments.
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