Convergence of B2C and B2B Commerce to Take Center Stage at ShopVisible Client Connect

In the e-commerce world, the lines between business-to-consumer (B2C) and business-to-business (B2B) are blurring and e-businesses are renewing their focus on more sophisticated business-to-end buyer engagements, regardless of type: enter B2X commerce.

ShopVisible’s annual Client Connect conference attracted e-commerce and business executives from top companies such as Alpha Industries, RapidBuyr, Loehmann’s, Plow & Hearth, Tempur-Pedic and dozens of others who build their businesses using ShopVisible’s award-winning SaaS commerce platform. The conference also featured nationally recognized speakers including:

Fioa Dias, Chief Strategy Officer at ShopRunner,
Brain Easter, CEO at Nebo Agency,
Teresa Caro, SVP of Social and Content Marketing at Engauge,
Katie Wreed Bell, Partner at The Gallup Organization and more.

The central theme of the conference last week, “B2X Commerce”, explored the idea that with e-commerce sales slated to surpass the $250 billion mark and business-to-business slated to more than double that amount in this year alone, there are some universal standards currently being set in both arenas. During this rapid growth period, companies should steer clear of thinking within the strict boundaries of B2C or B2B but rather B2X, focusing on the end e-commerce buyer and meeting their needs.

In his opening address, ShopVisible CEO, Sean Cook challenged the audience, “Now is the time for manufacturers, brands and retailers to recognize that our industry is no longer about simply B2C or B2B. Instead, it’s about delivering great customer experiences with automated processes, where customers can self-serve when they want and buy in the manner that works for them. This is a new conceptualization entirely, one we call B2X.”

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