When apparel retail chain Loehmann’s Inc. emerged from bankruptcy in 2011, one of its first actions was to launch its first e-commerce site. It was a good move. Sales for the site’s first fiscal year hit $11 million. They are on course to reach $17 million in the current fiscal year, which runs through January 2014, chief operating officer Bill Thayer says.
The retailer of apparel and accessories launched its e-commerce site on an Internet-hosted, software-as-a-service, or SaaS, technology platform from ShopVisible. SaaS technology enables the retailer to access ShopVisible’s technology over the web, without having to deploy its own e-commerce data center.
Read more on Internet Retailer.