At Loehmann’s Inc., inventory visibility has helped online sales surge since the retail chain launched its first e-commerce site in November 2011, chief operating officer Bill Thayer says. In the site’s first fiscal year, which ran through the end of January 2013, Loehmanns.com posted $11 million in sales, and Thayer says it’s on track to hit $17 million in the current fiscal year.
The retailer of off-price fashion apparel and accessories makes available up to 150 new products a day in its stores and online, Thayer says, and it can only sell them on the web if its inventory management system keeps up.
Loehmann’s launched its e-commerce site on the Internet-hosted ShopVisible technology platform. Loehmann’s connects the ShopVisible platform to several applications including its in-house inventory database, its store point-of-sale system from Millennium Retail Solutions Inc., its merchandise planning system from MID Retail Inc. and its customer relationship management system from SHC Direct LLC.
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