Dashing Thru the Data Analysis: Last Rush Before Christmas, Orders up 51%

As we enter the last weekend before Christmas, retailers are seeing a strong final push from consumers looking to skip the big lines in stores. This season, order volume has been up 14% overall, but this week (thru Wednesday) is up an impressive 51% vs. 2012.



The last big shopping day online was “Free Shipping Day” (12/18/2013), in which participating retailers (and there are a lot of them) offer free ground shipping and guaranteed delivery by Christmas Eve. Compared to last year, Free Shipping Day (12/17/2012) order volume fell 24%, although average order size was up 4%.

As to how consumers are arriving at retail websites this season, we’re still seeing huge gains in the tablet and mobile space (combined, they account for 38% of all traffic). Online businesses without a good mobile web experience are likely missing out on additional revenue. Credit cards are still the preferred way to pay for ¾ of online shoppers, but PayPal accounts for 15% (higher on mobile devices).

To check out our most recent holiday shopping data, please visit our Dashing Through the Data Dashboard.

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